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Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery does not need to pertain to the product or service in question.

with Fashion ads nude men women

with Fashion ads nude men women

Latest Stories. Does this make you feel uncomfortable? Clothes my boyfriend hates! How many times have we seen a woman's legs only or her bottom as a prop in men's ad campaigns?

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with Fashion ads nude men women

with Fashion ads nude men women

with Fashion ads nude men women

with Fashion ads nude men women

Marketing strategies centred around sex have been successful. This was thought to be because women had lower average sex drive s than men. The use of sex in advertising has been criticized for its tendency to objectify the female body and emphasizing various stereotypes.

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